Planning outfits for family photos shouldn’t be the hardest part of the experience but for many families, it’s the thing that delays booking the session or turns into last-minute stress. If you’ve ever found yourself running store to store in a panic, second-guessing every piece, or coordinating multiple family members while trying to make it all look cohesive… I see you.

This is exactly why I offer seasonal ready-made shoppable style guides for family photos. They’re not just pretty outfit ideas, they’re a done-for-you tool that makes the styling process smooth, seamless and actually enjoyable.

Here’s why they work:

It Saves You Time (and Store Runs)

Let’s be honest: most stores have limited sizes, inventory changes constantly, and trying to pull together 3-6 coordinated outfits in person is exhausting.

A ready-made shoppable style guide lets you:

• Skip the store entirely
• Order everything online in the right sizes
• Gives you style/outfit inspiration
• Helps you spot similar pieces you may already own
• Try on at home (no fitting room drama!)
• Make returns/exchanges if needed – all without multiple trips or guesswork

Instead of spending your Saturday at four different stores, you can knock out outfit planning in under an hour, all from your couch.

Everything Coordinates with Ease

A cohesive look doesn’t mean matching, it means your family looks pulled together in tones, textures, and style that compliment each other and the photo setting.

The ready-made shoppable style guide is:

• Curated with 8 different family outfit looks!
• Designed to mix and match effortlessly
• Built around you (starting with mom’s outfit!) which is critical for a seamless family look

No more trying to guess if that shirt from Target works with that dress from Nordstrom – it’s all laid out clearly, and it works together.

It Takes the Mental Load Off Your Plate

We’ve all been there: everything’s ready for the photo session except the clothes. You’re second-guessing, comparing Pinterest boards, texting friends “Does this look okay?” and suddenly the joy of the photo day feels like a chore.

Using a shoppable style guide means:

• No more decision fatigue
• No more last-minute scrambling and running to the store
• No more wondering if it “goes” together

It frees up your brain to focus on the fun stuff, like dreaming about how sweet your photos are going to be and how you’ll use them in your home or holiday cards.

Bonus: It Actually Makes the Investment Worth It

If you’re spending $500 – $800+ on professional photos, you deserve to love how everyone looks in the final gallery. When outfits feel effortless for your family, it shows in the images. You’ll have timeless photos you’re proud to frame – not just a few you feel “okay” about.

AND – if you have yet to book your family photos (and you are local to Minneapolis) – reach out to Willow & Wren Photography – you won’t be disappointed!

Ready to make family photo outfit planning the easiest part of the process?
I’ll help you take outfit styling off your plate. Whether you want a full family look tailored specifically to your family or a ready-made style guide to browse and start shopping right away, I’ve got you!!

Because when you feel confident, the whole family shines.

Natalie, xo

Photo Credit: Willow & Wren Photography

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