While January and February may feel like the dead of winter, it’s actually the perfect time to start planning ahead for your spring wardrobe. Not only can you score great deals, but it’s also when retailers begin releasing their spring collections. This is an ideal time to scoop up key pieces for spring break, Easter gatherings, and even upcoming spring/summer family photos. Let’s breakdown my five tips why January/February should be your go-to months for spring wardrobe planning.

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1. Spring Break is Just Around the Corner: Resort Wear Hits the Shelves

As the weather begins to warm, many retailers start unveiling their spring collections with resort wear that’s perfect for spring break. Whether you’re planning a tropical getaway or a relaxing beach trip, now is the time to pick up stylish swimsuits, cover-ups, and lightweight layers. From breezy sarongs to colorful beach dresses, planning ahead in January ensures you’ll have all your essentials without scrambling at the last minute.

Style Tip: Look for versatile pieces like a chic cover-up that can double as a casual daytime outfit when paired with sandals and a wide-brim hat.

2. Easter Dresses: Light and Bright Hues Are Coming

Easter is synonymous with lighter, brighter hues, and January/February is the best time to shop for the perfect Easter dress. Many stores begin introducing soft pastels, whites, and classic navies—ideal for that springtime celebration. Whether you love a floral print or a crisp, tailored look, there’s something for everyone.

Style Tip: A navy or white A-line dress is a timeless choice, while a pastel floral dress offers a cheerful and feminine vibe perfect for the season.

3. Floral Dresses Are Emerging Early

Floral prints are the hallmark of spring fashion, and many retailers start unveiling these fun, vibrant patterns in January/February. It’s a great time to pick up a new floral dress or two for both spring break and family events like Easter. As floral prints are so popular, they tend to sell out quickly! Starting early means you’ll have first dibs on the most sought-after styles.

Style Tip: Choose a floral dress with a flattering cut! A wrap or fit-and-flare style can easily be dressed up for Easter with ease!

4. Scouting for Spring Family Photo Attire

Spring often means family photos—whether it’s Easter, a birthday, or just a special moment you want to capture. Planning your family’s outfits ahead of time ensures you’ll have a cohesive, stylish look for your photos. Many retailers offer sales in January/February, making it a great time to grab coordinating pieces for everyone in the family. Look for soft, complementary colors like pastels, neutrals, and navy, which photograph beautifully and work well together.

Style Tip: Mix and match colors like soft blues, pinks, and whites with a few neutral tones. Beige or light gray works well for a coordinated yet relaxed family look.

SHOP THIS STYLED FAMILY PHOTO OUTFIT LOOK – PERFECT FOR SPRING!

5. Take Advantage of Sales

Many retailers have post-holiday sales, which means you can snag amazing deals on pieces that will work perfectly for spring. From dresses to accessories, now is the time to stock up on versatile pieces without breaking the bank. Shopping early also gives you the opportunity to choose quality items that you’ll wear throughout the season, from beach vacations to family gatherings.

Style Tip: Focus on versatile pieces that can transition easily from casual to dressy. Look for a simple white blouse that can be paired with shorts to skirts to jeans.

Plan Ahead and Save Big

January/February might seem like an unusual time to be thinking about spring fashion, but it’s actually the best-kept secret for planning ahead. Shopping early ensures you can pick up the best pieces at great prices. Plus, as more styles like floral prints and pastel hues start hitting the stores, you’ll be ready to step into spring with a well-curated wardrobe that’s perfect for any occasion.

So, go ahead—start planning your spring wardrobe today and make this season your most stylish one yet!

Natalie, xo

Photo Credit: Willow & Wren Photography

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